Ads Campaigns
See how we combine all marketing tools and channels to achieve your company’s management objectives.
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Frequently Asked Questions
Awareness
Increase brand visibility. Reach large numbers of people and build brand recognition.
Traffic
Attract visitors to your website. Drive traffic to your website or app and increase interactions.
Engagement
Interact with your audience. Increase the number of likes, comments, shares and reactions to your posts.
App Installs
Increase your app downloads. Promote your app and encourage users to download it.
Lead Generation
Win potential customers. Create campaigns to collect contact information from interested users.
Messages
Encourage conversations on Messenger and WhatsApp. Connect directly and in a personalized way with your customers.
Conversions
Turn your website visits into actions. Increase sales and other valuable actions on your website or app.
Catalog Sales
Promote the products listed in your catalog. Automatically display relevant items and boost sales.
In Meta Ads, the following formats are included: Feed, Stories, Reels, In-Stream, Search, Messages, In-Article, and Apps.
Google Search Campaigns
Reach customers searching for your products on Google
Performance Max campaigns
Reach all Google platforms with a single campaign.
Display campaigns
Captivate customers on millions of websites.
Shopping Campaigns
Present your products in an attractive visual way.
Video Campaigns
Reach viewers and get conversions with engaging video ads.
App Campaigns
Increase your app downloads
Demand Gen Campaigns
Use video and image ads to engage users on YouTube, Discover and Gmail.
Google Ads ads appear in Google searches, on YouTube, on partner sites, in apps and in Gmail.
To set the budget for Google Ads and Meta Ads campaigns, you need to:
1. Keep in mind the campaign objectives (sales, lead generation, increased awareness) and estimate the cost per desired action;
2. Analyze the competition, the available budget and adjust according to the results obtained.
The budget depends on your goals and the platform you choose. For example, Google Ads may require a higher budget due to higher cost-per-click, while Meta may offer more affordable options but with higher ad saturation
Meta Ads: These are ideal for retargeting and have extensive reach, but can suffer from ad saturation, which reduces effectiveness. Meta allows for advanced targeting and powerful interaction through interactive formats.
Google Ads: These are best suited for capturing high intent users who are actively searching for products. Google Ads offer a variety of formats including text, image and video, but can be costly due to competition.
TikTok Ads: Great for engaging a young audience, TikTok focuses on creative video content and has viral potential. However, users are less likely to buy immediately and are more interested in entertainment.
The choice of a platform depends on your business goals and the behavior of your target audience.
- Meta is suitable for customer engagement and brand building.
- Google is ideal for generating direct traffic and conversions by having users actively searching for products.
- TikTok is effective for increasing awareness and engaging users through creative content.
SEO (Search Engine Optimization): make sure your website is optimized for relevant keywords, has a good loading speed and offers a good user experience.
SMM (Social Media Marketing): Create organic content that resonates with your audience and encourages interaction. Collaborate with influencers to expand your reach.
Here are some key organic SMM strategies to increase your social media followers:
Create valuable and relevant content
Regularly publishing quality content that meets the needs and interests of your target audience is essential. Use an authentic and engaging tone to create a connection with your followers.
Use strategic hashtags
Use relevant hashtags to increase your discoverability. Search for the hashtags used by your competitors and influencers in your field.
Engage actively with the community
Be quick to respond to comments and messages, participate in relevant discussions and get involved in the community around your brand. Interaction improves engagement
Work with the right influencers
Identify influencers relevant to your niche and work with them to extend your reach to new and qualified audiences.
Optimize the timing of your posts
Post when your audience is most active. Use analytics to determine the best days and times to post.
Use different content formats
Vary the types of content – images, videos, stories, reels, etc. Video content tends to have higher engagement
Take part in trends and challenges
Engage with popular challenges and trends to increase organic visibility. Customize them to your brand for maximum impact