Why should you have a marketing strategy plan?
The marketing strategy provides a picture based on which the marketing team will take action and set objectives throughout the year. The marketing plan is the specific actions we will take to achieve this strategy.
Not sure where to start? This template can be very helpful in understanding a plan.
With this description, this store’s marketing department can visualize a type of customer for your business and work with a well-defined image.
The objectives of your marketing strategy should reflect your business objectives.
For example, if one of your business goals is to have 300 people attend your annual conference in three months, your marketing objective should be to increase online registrations by 10% by the end of the month to keep you on track.
Other marketing goals could include increasing brand trust or capturing consumer interest in your product.
Once we’ve identified objectives, we make sure we have the right tools in place to measure their performance.
Online software, such as social media schedulers, offer analytics systems to help us identify what your audience’s preferences are. Alternatively, we consider Google Analytics, a service that provides data about your audience, sales status over a period of time and many other benefits.
In addition, we make each objective SMART – Specific, Measurable, Accessible, Relevant and Time to Achieve within a specific timeframe.
Paid advertising includes any channel in which you invest money to attract your target audience. These would be offline channels such as television, email marketing, billboards to online channels such as social media, search engines (Google, Bing, Yahoo) and websites.
Own advertising material refers to any of the promotional content to be created by the marketing team: images, videos, podcasts, infographics, etc.
After a rigorous analysis, house cleaning follows at exactly this stage… Now, we need to decide what content will help you.
We focus on advertising and marketing objectives to turn them into campaigns. For example, the campaign plan takes shape by defining the objective, message, placement and content.